Friday, August 14, 2009

Whining about Cookies Overstates Problem

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature.

Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will kill innovation and destroy a growing value proposition.

I don’t agree with that perspective and here are five reasons why:

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