Mandated Opt-In Could Improve Ad Targeting

Among my colleagues in the online ad business, there's a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the legislature. [read more]

Bizo CEO Russell Glass Says Data Driving B2B Demand-Side Optimization, Too

AdExchanger.com: Judging from your June release, Bizo's business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? [read more]

Whining about Cookies Overstates Problem

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature.

Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will kill innovation and destroy a growing value proposition.

I don’t agree with that perspective and here are five reasons why:

[read more]