SIIA CODiE Awards Announce 2013 Content Category Finalists

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the 82 finalists for the 2013 SIIA CODiE Awards in Content categories. These finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers...[read more]

5 Steps to Find and Engage Your Rarget Audience

What's the path to best-in-class online marketing? First, identify and target the right audiences, and then get your brand and message in front of audience members via highly relevant campaigns to drive conversions. Seems simple enough, but this road to marketing greatness is much more easily conceptualized than traveled. To reach the prospects that matter, today's marketers must develop...[read more]

Sean Callahan of Bizo’s Remix Turns Data Into Great Content

It’s been said that if there is such a thing as an “information economy,” there is enough glut in the marketplace to render information valueless. Surely, there is no want of information. What is needed, however, is analysis and curation of all this information, so we can actually use it. This problem is at the core of “big data.” How do we take all this info available and digest it...[read more]

Four Ways B2B Marketers Can Boost the Value of Their Tweets

The product management team I work with interviews roughly 50 B2B marketers a quarter. Those conversations provide me a 50,0000-foot view of how Twitter is being used as a marketing strategy—or, rather, how it's not. Twitter can be great both for brand awareness and for driving leads; but I see that almost all B2B...[read more]

Bizo Releases "For Dummies" Reference Guide for B2B Marketers

Bizo, the global leader in business audience marketing, today announced the publication of "Building a B2B Brand Online for Dummies," a book designed specifically to help B2B marketers develop and cultivate a B2B brand online through advertising, social media, and audience targeting strategies. The book is part of the "For Dummies" reference series published by John Wiley & Sons and is now available in both print and eBook format...[read more]