Brands Betting on Social Media for the Holidays

More brands are electing the use of social media for an increase in name recognition this holiday season. In keeping with the Bizo survey, brands are aiming their marketing efforts toward social shopping into the fall season; and then without stopping, they are going all the way to the holiday season...[read more]

Brands Betting Big on Social, Email, Content Marketing

As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo...[read more]

Facebook, Twitter Users Exhibit 'Social Media Fatigue'

Facebook is unveiling sweeping new privacy changes, but many of its users may not even care. That’s because more people report that social media just isn’t as cool and exciting as it used to be. A new Gartner survey shows...[read more]

3 Social media tips for 2011 holiday season

A new survey from Bizo finds most executives understand social is performing, but they continue working to 'catch up' with social analysis. I had the chance to catch up with Bizo CEO Russel Glass to chat about the survey and current trends in the social space. Russell believes the back to school shopping rush will show that social outlets...[read more]

Marketers Prepare for Social Media Without Effective Measurement in Place

Marketers are gearing up for what they hope is a busy fall. According to a recent survey by Bizo, not only are marketers busy getting ready for a season full of planning, closing sales and executing campaigns, they are using social platforms to do so...[read more]

Marketing Decision Makers Reveal Strategic Priorities in New Survey from Bizo; Social Media Measurement Stands Out

Bizo, the leading solution for reaching and engaging business professionals online today unveiled the results of an online survey of leading in-house and agency marketers. The results from more than 520 strategic marketers reveal that they are getting ready for the busiest season of the year and while they are betting big on new initiatives in social, some are also doubling down on old favorites like display...[read more]

Bizo & comScore Prove the Value of Business Audiences

The pairing of bizographic data with comScore's acumen in the field of online consumer behavior allows Bizo to reveal its audience segments as "particularly desirable and effective consumer purchasing segments." This new, precise and validated information will give marketers ample and efficient access to their target consumers...[read more]

Bizo, ComScore Reveal Index to Showcase Consumer Analytics

Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition. As if on cue, Bizo and comScore have teamed to launch an index that aims to provide “unprecedented insight” into business audiences...[read more]

Bizo, comScore partner for business-based metrics

Bizo is known for engaging business audiences; the new partnership with comScore will offer Bizo users more insight into their audience base. For example, Bizo has connected technology professionals as nearly 600% more likely to buy consumer electronics and has learned that finance professionals are more likely to visit Online Travel Agents (149% more likely) while Marketing pros...[read more]

New comScore Bizo Index Proves Value of Business Audience as High-Value Consumers

In a new study that indexed Bizo's audience against its database which measures online consumer behavior in the U.S., comScore demonstrates the likelihood of key business audiences to purchase or seek information on specific goods and services online...[read more]

Sage debuts branding campaign

Sage North America, a provider of business management software, has launched a branding campaign created by Doremus San Francisco. The campaign's tagline is “A Sage business knows”...[read more]