Sorting Out the Clouds

One of the lessons that the history of technology tries to teach us – and that most of us resolutely refuse to learn – is that revolutionary new technologies never stay monolithic for long. Instead, they fracture into distinct niche businesses at lightning speed...[read more]

Online Ad Targeting: Who's Most Likely to Act?

Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo...[read more]

Online Ad Response: Bizo Reveals Top Action-Takers across Industries and Job Functions

Bizo, the leading solution for reaching and engaging business professionals online, today unveiled data that highlights who in the business world is most inclined to take action when presented with an online ad. Bizo found that those working in the Legal, Retail, and Software industries were most likely to do what an online ad asks...[read more]

The Case for Good Regulation

We have been conditioned to think that government regulaion is wrong. However, there is such a thing as good government regulation, even for industries being regulated. Look no further than HIPPA in the healthcare industry, and as recently as 2003 for CAN SPAM, a great example in the marketing industry. I believe that the consumer privacy regulations being proposed by Congress largely fall into the “good regulation” category. Here’s why...[read more]

With LinkedIn IPO, B2B Marketing Gets The Spotlight

Let’s face it: In the family of all-things-marketing, business-to-consumer (B2C) has long been the beautiful butterfly, showered with attention and accolades, with business-to-business (B2B) the boring bookworm relegated to reading heavy textbooks through thick glasses. The bookworm, however, is about to become a butterfly: LinkedIn, a B2B social network, is going public at what promises to be a huge valuation...[read more]

Online Tracking Business Bizo Backs ’Do Not Track Online’ Rules

Lawmakers are looking to impose rules that take online privacy concerns into account, with three “Do Not Track Online” bills making their way through Congress. So it would seem Bizo, a three-year-old online marketing firm that collects and sells data on 85 million business professionals to publishers, marketers, and advertising agencies would fight it, keeping in line with much of the industry that wants self- regulation instead of the government stepping in...[read more]

Bizo Takes Lead on Privacy Self-Regulation, Selects Evidon as Exclusive Provider of Compliance Services

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has selected Evidon as the exclusive provider of compliance services for management of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). By using Evidon as the technology platform to deliver in-ad notification, Bizo is reinforcing its long-held commitment to user privacy, online transparency, and self-regulation...[read more]