Bizo Races Past 1000 Publisher Mark, Adds Private Audience Targeting for Improved Monetization

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it now serves more than 1000 forward-thinking publishers with products and services that improve monetization and create value for their advertising partners and visitors. To round out its set of publisher offerings, Bizo recently added Private Audience Targeting...[read more]

The Return of Optimism

For most of the past three years, the storylines in b2b media have been almost relentlessly bad. But these days, even the negative headlines are attached to stories that convey genuine reasons for optimism...[read more]

Online Privacy and Do Not Track: Racing towards Monopolies and Consumer Confusion

The FTC’s recommendation for Do Not Track (DNT) functionality has been a great lightning rod for industry action, spurring online retailers and the online advertising industry to think hard about the right way to handle delicate privacy issues. However, there are some significant problems with the direction the industry is taking, requiring further clarification and focus from the FTC...[read more]

Bizo Named Among "Hottest Private Companies" in Deutsche Bank's 2011 Online Media Buyer Survey

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has been named one of Deutsche Bank's Hottest Private Companies for 2011, in a recently released online media buyer survey. The survey, conducted with 31 media professionals that collectively oversee more than $5 billion in online advertising spending, forecasts double-digit growth in spending over the next year. Bizo is among the fast-growing companies leading the trend with its targeted advertising capability that enables marketers to precisely reach more than 80% of the U.S. business population -- the most valuable online audience segment...[read more]