A Taste of 2011 - What the Online Advertising Industry Can Expect in the New Year

2011 is almost here and that means, between booking holiday travel and wrapping gifts, marketing professionals around the globe are discussing their plans and budgets for the New Year. While each company does things differently, I’d place my money on the following trends having the biggest impact in 2011...[read more]

How the “Do Not Track” Plan Hurts Consumers, Businesses, and the Potential for Economic Growth

This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience targeting online. But before you stop reading and think this is a plea from a vendor in the space, I want you to know that I’m writing this as both a business professional AND a consumer...[read more]

Bizo Joins the Open Data Partnership

Today Better Advertising announced its Open Data Partnership and Bizo is proud to be a founding member. This means we’re opening up our Bizographic data to Better Advertising, allowing people to edit their information, or opt out completely, via its Advertising Option (or Forward I) icon. It also means we abide by the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. This doesn't change anything we're doing at Bizo...[read more]