Is Targeting More About Audience or Content?

Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets...[read more]

How to Avoid Online Advertising's $1 Billion Mistake

The advertising industry is undergoing a massive shift in how its dollars are spent. Money is moving from the offline world to the online world at a rate of roughly $3 to $5 billion a year. However, in that rapid shift of spend, a major mistake has been made. Almost all marketers are guilty of it, and it is costing them more than $1 billion a year as time goes on...[read more]

Bizo Continues Rapid Growth & Now Supports Eight of the Top Ten B2B Advertisers

Bizo today announced several business milestones that extend its position as the leading business audience targeting platform. Entering into the fourth quarter of 2010, Bizo has achieved significant business momentum: growing revenue, adding top brand customers and launching several new products for B2B marketers, their agencies, and publishers...[read more]