A Taste of 2011 - What the Online Advertising Industry Can Expect in the New Year

2011 is almost here and that means, between booking holiday travel and wrapping gifts, marketing professionals around the globe are discussing their plans and budgets for the New Year. While each company does things differently, I’d place my money on the following trends having the biggest impact in 2011...[read more]

How the “Do Not Track” Plan Hurts Consumers, Businesses, and the Potential for Economic Growth

This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience targeting online. But before you stop reading and think this is a plea from a vendor in the space, I want you to know that I’m writing this as both a business professional AND a consumer...[read more]

Bizo Joins the Open Data Partnership

Today Better Advertising announced its Open Data Partnership and Bizo is proud to be a founding member. This means we’re opening up our Bizographic data to Better Advertising, allowing people to edit their information, or opt out completely, via its Advertising Option (or Forward I) icon. It also means we abide by the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. This doesn't change anything we're doing at Bizo...[read more]

Best Day for B2B Ads? It Depends

Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads...[read more]

An Online Advertiser's Weekly Planner: Bizo Provides a Look at the Best Days of the Week to Advertise to Busy Business Professionals

Bizo (www.bizo.com), the leading business audience targeting platform, today issued a guide for online advertisers outlining which day of the week may be more effective when targeting business professionals online. With rich, anonymous, third party-certified data on more than 85 million businesspeople globally, Bizo revealed that a business professional's industry is the best indicator of what day he or she will react to an online ad...[read more]

Is Targeting More About Audience or Content?

Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets...[read more]

How to Avoid Online Advertising's $1 Billion Mistake

The advertising industry is undergoing a massive shift in how its dollars are spent. Money is moving from the offline world to the online world at a rate of roughly $3 to $5 billion a year. However, in that rapid shift of spend, a major mistake has been made. Almost all marketers are guilty of it, and it is costing them more than $1 billion a year as time goes on...[read more]

Bizo Continues Rapid Growth & Now Supports Eight of the Top Ten B2B Advertisers

Bizo today announced several business milestones that extend its position as the leading business audience targeting platform. Entering into the fourth quarter of 2010, Bizo has achieved significant business momentum: growing revenue, adding top brand customers and launching several new products for B2B marketers, their agencies, and publishers...[read more]

Keep Ad Targeting From Becoming a 'Flash' in the Pan

Let’s say you were a modern-day Rip Van Winkle, asleep not for 20 years but perhaps just the past three to four years. You would awaken today to an online advertising environment far different than when you went off to your slumber...[read more]

Evercookie: the Everlasting Gobstopper of Browser Cookies

I was just informed by our VP Engineering about a new Javascript API called “Evercookie” that basically creates the Everlasting Gobstopper of browser cookies: a cookie that never goes away, and respawns itself whenever a user deletes their cookies. Think Flash cookies, but way more persistent... [read more]

Men More Likely to Act on Ads, Women More Likely to Click

Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. When do business professionals view online ads?...[read more]

Survey: Clicks, Actions & Occupations in Online Advertising

A new study reveals that understanding your website’s demographic could reap big rewards for your online advertisements. Bizo, an online advertising targeting firm surveyed over 80 million business professionals between January and July 2010. What they found is not only interesting, it also provides context for better understanding your current results and how they might be improved...[read more]

Marketing Data Roundup: Women more likely to click on online ads; men more likely to act

Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than women, according to a survey (see infographic) (see infographic)) by Bizo. Other differences between the genders: men are night owls - 3:00 am ET is the hour when they are most likely to click....[read more]

B2B Ads: Women click, men act

How do businesspeople interact with online ads? Women click on them, men act on them, and both genders do so at vastly differing times of the day (and night). Online ad targeting firm Bizo undertook a survey of over 80 million business professionals between January and July of this year. Among their findings...[read more]

Study of online ad responses shows gender, industry variations

A new study reveals differences in the way b2b target audiences interact with online ads, with variations by gender and industry. The study, conducted by business targeting and ad network company Bizo Inc., found that women recipients have a 23% higher click- through rate than men; but, after clicking, men follow through with an action—such as downloading a white paper, starting a free trial or making a purchase—53% more often than women...[read more]

Online Ads in the Business World: Bizo Data Reveals Women More Likely to Click, Men More Likely to Act

With access to more than 80 million unique online business professionals, Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today issued data demonstrating how businesspeople interact with online ads. The data highlights the impact gender, time of day, job function, and a person's vocational industry have on their response to display advertising. Based on data from January through July 2010, the findings...[read more]

BPA Worldwide certifies Bizo’s audience data

Bizo Inc., a b2b advertising network, announced Wednesday that the audience data from its Bizo Analyze offering is now certified by BPA Worldwide. Bizo collects anonymous demographic data from millions of business professionals online... [read more]

Bizo Certified Like A Nice, Juicy Steak

Bizo announced that it has been approved as a third-party, certified, B2B online data provider by media auditor BPA Worldwide. From the release, "BPA has certified the Bizo Analyze solution, and the platform and business demographic or 'bizographic' data that powers it, as a valid source of B2B audience data...." [read more]

Bizo is the First and Only B2B Online Data Provider to Earn Third-Party Certification

B2B Marketers, Publishers and Advertisers Now Have a BPA-Certified Source of Online Audience Data That Shows the Precise Business Demographics of Web Site Visitors... [read more]

Making the Case for B2B Branding

Ask online marketers in the consumer packaged goods industry about the value of branding, and I’m sure they could go on and on. But pose the question to marketers in the business-to-business space... [read more]

Bizo launches B2B audience targeting in UK

Online B2B audience targeting platform and advertising network Bizo has announced broad availability of its B2B online audience data in the UK. Bizo provides anonymous data on more than 80 million unique business professionals globally based on their ‘bizographic' information, such as industry, job function, and company size...[read more]

Bizo expands service in UK

Bizo Inc., a b2b advertising network, announced Friday that its b2b online audience data is now broadly available in the United Kingdom. Bizo said that it has anonymous data on more than 80 million professionals, including their industry, job function and company size. Currently, Bizo said it has data on more than 8 million users in the U.K...[read more]

Bizo Launches Its Powerful B2B Audience Targeting in the UK

Bizo, the world's largest online B2B audience targeting platform and advertising network, today announced broad availability of its B2B online audience data in the UK. Bizo provides rich, anonymous data on more than 80 million unique business professionals globally based on their bizographic information, such as industry, job function, and company size. By expanding its partner ecosystem and aggressively building out its UK-based bizographic audience data, Bizo is providing B2B marketers in the UK the unprecedented ability to precisely measure, reach, engage, and convert their target prospects online...[read more]

Implementing Behaviorally Targeted Ads

In earlier posts and podcasts we discussed the theoretical advantages of behaviorally targeted advertising and how the Internet is best suited for the technique. Today we interview Bryan Burdick who is the Corporate Development Officer at Bizo which is a company that actually implements behavioral targeting via the Internet...[read more]

Bizo Signs Up With NAI to Push Targeting Education

Congratulations are in order for both B2B targeting network Bizo and the Network Advertising Initiative. In addition to its membership in the Interactive Advertising Bureau, Bizo gets a big thumbs up for signing up with another association dedicated to educating consumers about targeted online advertising. However, it could be argued that NAI gets more out of the deal...[read more]

Bizo joins the Network Advertising Initiative

As strong, and very vocal, advocates for consumer privacy and transparency, we’re excited to report that Bizo has joined the ranks of the Network Advertising Initiative (NAI) (www.networkadvertising.org), a collective of online marketing and analytics companies who are working together to establish standards to help protect consumer's privacy in the online ad world. Although we have been 100% NAI compliant since our inception in 2008...[read more]

Online Targeting: No Monsters Under the Bed

There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness. Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates...[read more]

Targeted Advertising: There are No Monsters Hiding Under the Bed

There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness.

Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates. The problem is not companies getting into the business of spying (it’s just too expensive for companies to spy on consumers – there’s no real revenue in it); the real problem is fear and a lack of education around the online advertising industry. We fear the unknown and what we don’t understand. At first glance, this new world of digital media and targeted online advertising may look frightening. But take a second glance, armed with knowledge about how online advertising works, and you’ll see there’s no boogeyman hiding in the closet, or monster under the bed...[read more]

Bizo hires David Karel as VP-Marketing

San Francisco—Business targeting and ad network company Bizo Inc. has named David Karel VP-marketing. Previously Karel was VP-product marketing at SuccessFactors, a developer of business goal-setting and analysis software. [read more]

Erasing all digital footprints 'impossible'

It's been almost two decades since mainstream users began trekking into the library-slash-playground known as the World Wide Web. Now, several years into that excursion, many are taking a long hard look at the trail they've left behind. [read more]

The Rise of the Publisher: Harnessing Rightful Ad Value

It wasn’t long ago that the publishers and content creators held all the cards. Whether it was newspapers, magazines, TV or even radio, they owned the content that drove eyeballs, and advertisers had to follow. The same was initially true with the launch of the Internet[read more]

Bizo CEO Glass On New Data Partnership With BlueKai Exchange

B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo's B2B data available through BlueKai's exchange. Bizo CEO Russell Glass discussed the deal and its implications[read more]

Bizo and BlueKai Partner to Deliver High-Performance Business Data on More Than 60 Million Professionals Through the BlueKai Exchange

Bizo becomes BlueKai's sole source of business audience data and selects BlueKai as its exclusive distribution and reporting platform for delivering bizographic data to the advertising ecosystem[read more]

Bizo Launches B2B Ad Platform For SMBs

The new BizAds self-service advertising platform enables B2B marketers to set up their own advertising programs on their own budgets. BizAds relies on Bizo's publisher network, which includes hundreds of business websites that deliver, the company claims, an audience of more than 60 million business professionals. The company also collects what it calls "bizographics," or demographic information about that audience
[read more]

Is online transparency possible?

Here's a concept: ethical and transparent advertising. Russell Glass, CEO of BIZO, Inc., the world's largest business-to-business audience targeting platform and advertising network, wouldn't run his company any other way. Join us for this groundbreaking episode when Glass announces the next generation of transparent display advertising on the Web. [read more]

Online marketing through traditional Google (and other) cost per click marketing has been great for businesses. Enabling the smallest business to reach an online audience for as little as $25 for the first clicks. However, figuring out which keywords you want to advertise to can be daunting [read more]

Bizo offers self-serve ads for $5 per day

There is a new answer for small businesses with small budgets: self-service ads platform Bizo has launched Bizads. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little as $5 per day or as much as $300 per day on demographically targeted ads. The platform uses a cookie to track business users'[read more]

Bizo Self-Service Ad Platform For $5 Per Day

The self-service online advertising platform BizAds from Bizo that launched Wednesday enables marketers to reach more than 60 million targetable business users regardless of size and budget... [read more]

Bizo launches self-service platform for SMB

San Francisco—Bizo, an online b-to-b advertising network, announced Wednesday the launch of Bizo BizAds, a self-service online ad platform. Available in beta, BizAds is designed to allow b-to-b marketers to target their marketing messages using Bizo’s business demographic data of site visitors across the Internet... [read more]

Bizo Levels Online Advertising Playing Field for Small and Mid-Sized B2B Marketers with BizAds

SAN FRANCISCO, June 2 /PRNewswire/ -- Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today announced the launch of Bizo BizAds... [read more]

The Ultimate Guide to B2B Display Advertising - Get it now!

The Ultimate Guide to B2B Display Advertising - Get it now! [read more]

Bizo targets business-to-business niche for ads

Bizo is one of the hottest Internet startups that most consumers have never heard of. That’s because Bizo, an advertising company, focuses on the business-to-business — not consumer — market... [read more]

B2B Marketers: It’s Time to Start Demanding More from Your Display Ads

I don’t know how many B2B marketers I’ve spoken to who have succumbed to “banner ad complacency.” This is the attitude that display advertising is a necessary part of the marketing mix, but somehow does not warrant the type of hard-nosed scrutiny that other marketing channels receive, such as search and email... [read more]

Bizo enhances Analyze with site indexing

San Francisco—B-to-b ad network Bizo Inc. has enhanced its Analyze tool to include site indexing, allowing marketers to determine if their websites are attracting the targeted audiences, compared with others within the Bizo network... [read more]

Will Ad Industry Self-Regulate Behaviorally Targeted Ads?

How will behavioral ad targeting work in the long term? First-party ad targeting will have full disclosure on Web sites. Third-party targeting, ad targeting across multiple Web sites, should require disclosure in the ad. In absence of that disclosure, an opt-in feature, instead of opt-out, should appear on sites... [read more]

GyroHSR, Bizo form partnership for ad targeting service

Cincinnati—GyroHSR and b-to-b ad network Bizo on Monday announced a partnership to provide a targeted ad management platform called GyroHSR Decision Maker Laser: Powered by Bizo.... [read more]

Bizo Brings Self-Serve to Small B2B Advertisers

The b2b ad network Bizo is giving small businesses greater access to ad inventory at major business information sites through its upcoming self-serve MyAds product. With the launch last year of the Bizographics Targeting Platform across multiple b2b publishers...[read more]

B2B Marketing Goes Self-serve With Bizo

ADOTAS – Online B2B marketing is still a largely untapped arena, but the potential is huge. As Bizo CEO Russell Glass told Adotas a while back, “B2B typically lags the online advertising industry,” taking its own sweet time to leap online into search and email marketing... [read more]

Introducing Bizo MyAds

Mass marketing has historically been the purview of the “big guys”— large agencies and huge brands with the budgets to afford glitzy Madison Avenue campaigns across TV, radio, and print.....[read more]

Measurement adjustment

IndustryWeek.com, the Penton Media Web site covering the manufacturing sector, attracted 289,914 unique visitors in February, according to BPA Worldwide-Nielsen figures. According to Compete.com, IndustryWeek.com had significantly fewer unique visitors—45,014.... [read more]

Come Undone

Media buyers always thought they were buying audience, but, in fact, they were buying eyeballs. Now, media executives agree that they really are starting to buy audience in a meaningful way....[read more]