Bizographics: Anonymous + Effective

At Bizo, we talk a lot about bizographics as the cornerstone of our targeting technology. [read more]

Data Drives Bizo

Bizo's Director of Engineering Donnie Flood: "Bizo technology is built around three things: data, data and data. [read more]

Where we stand on online privacy and transparency

The bottom line is, whether it comes from an industry’s self-policing efforts — which numerous ad organizations have promised to step up as an alternative to legislative action — or from a newly minted law courtesy of Washington, transparency is vital to the success of online advertising. [read more]

Bizo Elevates Online Ad Targeting Effectiveness With Finer Data Granularity

San Francisco, CA — September 9, 2009 — Bizo, the leading B2B audience targeting platform and advertising network, announced today that it has launched new industry and job classifications to its core targeting platform, adding to the game-changing reach of its bizographic targeting technology for online B2B marketers. [read more]

Looking back at the last two years, and looking ahead at what's to come.

It’s been almost two years since my last blog post. It’s amazing how much we’ve accomplished since I wrote about the “new ad targeting platform” that we were working on inside of Zoom. At the time, I was in the middle of cobbling together a crazy itinerary from San Francisco to New York to announce the launch of the bizographic targeting platform for ZoomInfo. Since then, we’ve transformed a seed of an idea into the world’s first bizographic targeting company, Bizo. Amazingly, other than incorporating feedback from a lot of customers and partners, very little has changed in our vision or thinking since the initial concept. [read more]