Business information provider ZoomInfo has spun off its advertising business units in a new company, Bizo, offering a targeted B2B advertising platform, or what it calls “bizographic” advertising. Privately held and venture-backed ZoomInfo, Waltham, Mass., announced a new set of business segments last fall [read more]
The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc. ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform [read more]
A few months ago, when we zoomed in on ZoomInfo, the Waltham, MA-based business database company was beta testing an ad-targeting service designed to quickly identify website visitors and serve up ads customized for people in their specific job categories [read more]
Waltham, Mass.–ZoomInfo, a business information search engine company, announced it has spun off its "bizographic" advertising business unit into a new company, Bizo Inc., based in San Francisco. Bizo is led by CEO Russell Glass, previously senior VP-general manager of ZoomInfo. The new company [read more]
Business information search engine ZoomInfo of Waltham, MA (DEMO 07) has spun out its six-month-old business demographics ad targeting business as an independent company called, Bizo, Inc., which expects to introduce a business-to-business ad network for Web publishers this summer [read more]