A new study reveals differences in the way b2b target audiences interact with online ads, with variations by gender and industry. The study, conducted by business targeting and ad network company Bizo Inc., found that women recipients have a 23% higher click- through rate than men; but, after clicking, men follow through with an action—such as downloading a white paper, starting a free trial or making a purchase—53% more often than women...[read more]
Thursday, September 9, 2010
Study of online ad responses shows gender, industry variations
A new study reveals differences in the way b2b target audiences interact with online ads, with variations by gender and industry. The study, conducted by business targeting and ad network company Bizo Inc., found that women recipients have a 23% higher click- through rate than men; but, after clicking, men follow through with an action—such as downloading a white paper, starting a free trial or making a purchase—53% more often than women...[read more]
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