Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than women, according to a survey (see infographic) (see infographic)) by Bizo. Other differences between the genders: men are night owls - 3:00 am ET is the hour when they are most likely to click....[read more]
Thursday, September 9, 2010
Marketing Data Roundup: Women more likely to click on online ads; men more likely to act
Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than women, according to a survey (see infographic) (see infographic)) by Bizo. Other differences between the genders: men are night owls - 3:00 am ET is the hour when they are most likely to click....[read more]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment