With access to more than 80 million unique online business professionals, Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today issued data demonstrating how businesspeople interact with online ads. The data highlights the impact gender, time of day, job function, and a person's vocational industry have on their response to display advertising. Based on data from January through July 2010, the findings...[read more]
Thursday, September 9, 2010
Online Ads in the Business World: Bizo Data Reveals Women More Likely to Click, Men More Likely to Act
With access to more than 80 million unique online business professionals, Bizo (www.bizo.com), the world's largest online B2B audience targeting platform and advertising network, today issued data demonstrating how businesspeople interact with online ads. The data highlights the impact gender, time of day, job function, and a person's vocational industry have on their response to display advertising. Based on data from January through July 2010, the findings...[read more]
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