Keep Ad Targeting From Becoming a 'Flash' in the Pan

Let’s say you were a modern-day Rip Van Winkle, asleep not for 20 years but perhaps just the past three to four years. You would awaken today to an online advertising environment far different than when you went off to your slumber...[read more]

Evercookie: the Everlasting Gobstopper of Browser Cookies

I was just informed by our VP Engineering about a new Javascript API called “Evercookie” that basically creates the Everlasting Gobstopper of browser cookies: a cookie that never goes away, and respawns itself whenever a user deletes their cookies. Think Flash cookies, but way more persistent... [read more]

Men More Likely to Act on Ads, Women More Likely to Click

Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. When do business professionals view online ads?...[read more]

Survey: Clicks, Actions & Occupations in Online Advertising

A new study reveals that understanding your website’s demographic could reap big rewards for your online advertisements. Bizo, an online advertising targeting firm surveyed over 80 million business professionals between January and July 2010. What they found is not only interesting, it also provides context for better understanding your current results and how they might be improved...[read more]

Marketing Data Roundup: Women more likely to click on online ads; men more likely to act

Women deliver a 23% higher click-through rate than men, but after clicking, men following through with an action - such as downloading a whitepaper, starting a free trial, making a purchase - at a rate that is 53% higher than women, according to a survey (see infographic) (see infographic)) by Bizo. Other differences between the genders: men are night owls - 3:00 am ET is the hour when they are most likely to click....[read more]

B2B Ads: Women click, men act

How do businesspeople interact with online ads? Women click on them, men act on them, and both genders do so at vastly differing times of the day (and night). Online ad targeting firm Bizo undertook a survey of over 80 million business professionals between January and July of this year. Among their findings...[read more]

Study of online ad responses shows gender, industry variations

A new study reveals differences in the way b2b target audiences interact with online ads, with variations by gender and industry. The study, conducted by business targeting and ad network company Bizo Inc., found that women recipients have a 23% higher click- through rate than men; but, after clicking, men follow through with an action—such as downloading a white paper, starting a free trial or making a purchase—53% more often than women...[read more]