The tide can turn quickly in Silicon Valley. The hot, consumer startups of 18 months ago are now yesterday’s news, replaced in the public eye by a new generation of enterprise-focused startups attempting to disrupt the $304 billion that businesses are expected to spend this year on software. And no corner of the enterprise organization has been busier buying software than marketing...[read more]
Monday, August 19, 2013
The battle for the marketing cloud
The tide can turn quickly in Silicon Valley. The hot, consumer startups of 18 months ago are now yesterday’s news, replaced in the public eye by a new generation of enterprise-focused startups attempting to disrupt the $304 billion that businesses are expected to spend this year on software. And no corner of the enterprise organization has been busier buying software than marketing...[read more]
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