If you're selling online display advertising–and what publisher isn't these days?–you might have run into some occasional, er, pushback. For starters, the banner has many competitors when it comes to digital marketing budgets: search, social, email, mobile, webinars, virtual events...to name just a few. Plus, online advertising effectiveness is being attacked by a load of disinformation...[read more]
Monday, August 12, 2013
Five Reasons Why Display Ads are Thriving
If you're selling online display advertising–and what publisher isn't these days?–you might have run into some occasional, er, pushback. For starters, the banner has many competitors when it comes to digital marketing budgets: search, social, email, mobile, webinars, virtual events...to name just a few. Plus, online advertising effectiveness is being attacked by a load of disinformation...[read more]
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