Bizo Joins the Open Data Partnership

Today Better Advertising announced its Open Data Partnership and Bizo is proud to be a founding member. This means we’re opening up our Bizographic data to Better Advertising, allowing people to edit their information, or opt out completely, via its Advertising Option (or Forward I) icon. It also means we abide by the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. This doesn't change anything we're doing at Bizo...[read more]

Best Day for B2B Ads? It Depends

Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads...[read more]

An Online Advertiser's Weekly Planner: Bizo Provides a Look at the Best Days of the Week to Advertise to Busy Business Professionals

Bizo (www.bizo.com), the leading business audience targeting platform, today issued a guide for online advertisers outlining which day of the week may be more effective when targeting business professionals online. With rich, anonymous, third party-certified data on more than 85 million businesspeople globally, Bizo revealed that a business professional's industry is the best indicator of what day he or she will react to an online ad...[read more]

Is Targeting More About Audience or Content?

Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets...[read more]

How to Avoid Online Advertising's $1 Billion Mistake

The advertising industry is undergoing a massive shift in how its dollars are spent. Money is moving from the offline world to the online world at a rate of roughly $3 to $5 billion a year. However, in that rapid shift of spend, a major mistake has been made. Almost all marketers are guilty of it, and it is costing them more than $1 billion a year as time goes on...[read more]

Bizo Continues Rapid Growth & Now Supports Eight of the Top Ten B2B Advertisers

Bizo today announced several business milestones that extend its position as the leading business audience targeting platform. Entering into the fourth quarter of 2010, Bizo has achieved significant business momentum: growing revenue, adding top brand customers and launching several new products for B2B marketers, their agencies, and publishers...[read more]

Keep Ad Targeting From Becoming a 'Flash' in the Pan

Let’s say you were a modern-day Rip Van Winkle, asleep not for 20 years but perhaps just the past three to four years. You would awaken today to an online advertising environment far different than when you went off to your slumber...[read more]