Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets...[read more]
Wednesday, October 27, 2010
Is Targeting More About Audience or Content?
Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the rise of audience targeting promotes two fundamental marketing tenets...[read more]
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