As discussed in our previous columns, the marketing funnel is a useful paradigm for B2B marketers, as it reminds us of how our strategies, tactics, and metrics change depending on where we are looking to make an impact on the buying process. One of the best approaches to driving online conversions is retargeting, a display advertising technique that enables marketers to serve highly relevant display ads based on prospects’ previous interests. There are many flavors of retargeting, including...[read more]
Thursday, July 11, 2013
Marketing Funnel Lexicon: Retargeting
As discussed in our previous columns, the marketing funnel is a useful paradigm for B2B marketers, as it reminds us of how our strategies, tactics, and metrics change depending on where we are looking to make an impact on the buying process. One of the best approaches to driving online conversions is retargeting, a display advertising technique that enables marketers to serve highly relevant display ads based on prospects’ previous interests. There are many flavors of retargeting, including...[read more]
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