Tuesday, April 16, 2013
B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo...[read more]
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