The product management team I work with interviews roughly 50 B2B marketers a quarter. Those conversations provide me a 50,0000-foot view of how Twitter is being used as a marketing strategy—or, rather, how it's not. Twitter can be great both for brand awareness and for driving leads; but I see that almost all B2B...[read more]
Monday, December 10, 2012
Four Ways B2B Marketers Can Boost the Value of Their Tweets
The product management team I work with interviews roughly 50 B2B marketers a quarter. Those conversations provide me a 50,0000-foot view of how Twitter is being used as a marketing strategy—or, rather, how it's not. Twitter can be great both for brand awareness and for driving leads; but I see that almost all B2B...[read more]
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