As the audience-buying space grows, data has become a hot commodity. You can buy the ability to reach online consumers based on their behavior, purchase intent, and what keywords they searched for. Audience data is clearly the new currency, and advertisers and trading desks have a huge appetite...read more]
Wednesday, June 13, 2012
The pros and cons of coupling data and media
As the audience-buying space grows, data has become a hot commodity. You can buy the ability to reach online consumers based on their behavior, purchase intent, and what keywords they searched for. Audience data is clearly the new currency, and advertisers and trading desks have a huge appetite...read more]
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