Bizo’s BizIndex is our latest development -- a great way for website owners, be they publishers or advertisers, to understand how much more or less popular their site is for users in a certain bizographic segment than the “average site” on the Bizo network. Every site using Bizo Audience Analytics (1,500+ and growing) contributes summarized, anonymous data to the BizIndex reporting values - so we have a great representative sample of the Business web that we can benchmark...[read more]
Wednesday, March 7, 2012
Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You
Bizo’s BizIndex is our latest development -- a great way for website owners, be they publishers or advertisers, to understand how much more or less popular their site is for users in a certain bizographic segment than the “average site” on the Bizo network. Every site using Bizo Audience Analytics (1,500+ and growing) contributes summarized, anonymous data to the BizIndex reporting values - so we have a great representative sample of the Business web that we can benchmark...[read more]
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