There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness. Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates...[read more]
Tuesday, August 10, 2010
Online Targeting: No Monsters Under the Bed
There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are getting into the business of spying on you (see this recent WSJ article) and threatening your life, liberty and happiness. Here’s the thing – for all the bluster, it is largely an unfair characterization of how the industry actually operates...[read more]
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