Online display advertising has all the earmarks of an industry in decline. ... And yet, with the hours of online time continuing to trend upward and the steady decline of print ad vehicles, it's a medium that can't help but grow -- at least in the short term. Continued long-term growth will require fixing fundamentals that today are clearly and dangerously broken. [read more]
Monday, November 2, 2009
The Fix Is In for Display Ads
Online display advertising has all the earmarks of an industry in decline. ... And yet, with the hours of online time continuing to trend upward and the steady decline of print ad vehicles, it's a medium that can't help but grow -- at least in the short term. Continued long-term growth will require fixing fundamentals that today are clearly and dangerously broken. [read more]
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