2010 The Year Of Data

ADOTAS - This year saw data and audience targeting enter the mainstream conversation. This growing trend gave rise to increasingly noisy conversations about how that data is being used, whether it’s effective in improving the online experience, how to measure its effectiveness and whether its use violates online privacy or otherwise offends the online user. [read more]

Bizo and Multi-Channel Media Attribution

One of the keys to fixing display advertising is finding an alternative to the click-through as a metric for measuring the success of online advertising campaigns. [read more]

Bizo runner up in Amazon Web Services 2009 Competition

Bizo finishes second out of over 1000 entrants in worldwide 2009 AWS contest. Congrats to all of the finalists! [read more]

What Bizo will do with its $6M second round

Bizo CEO Russell Glass doesn’t want you to see his clients’ ads. Unless you’re a top-level exec whose browser cookie says you have lots of money and like to spend it. [read more]

Bizo Announces $6 Million of Funding Led by Bessemer Venture Partners

Existing investors Venrock, Vulcan and Ascent join funding round; leading online B2B display advertising network also selected as 2009 Amazon Web Services Start-Up Challenge finalist

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U.K ad network partners with Bizo

San Francisco—The Digital Partnership, a b-to-b digital advertising network in the U.K., Thursday announced a partnership with Bizo, a b-to-b audience targeting platform. [read more]

Amazon.com unveils lineup for startup contest

Amazon.com named the finalists [including Bizo] for its annual web services startup challenge, in which young companies that use Amazon's cloud-computing compete for $100,00 in cash and credits. [read more]

B2B Across the Pond

Today we announced our partnership with The Digital Partnership, a UK-based digital business-advertising network that boasts 6.6 million unique business users. We’ll work with TDP to introduce our bizographic-based ad targeting to the UK. [read more]

The Digital Partnership (TDP) Launches Bizo's B2B Ad-Targeting Technology in UK

The Digital Partnership (TDP), the UK's leading B2B digital business advertising network, announces a new and exclusive partnership with Bizo, USA's leading online B2B audience targeting platform and advertising network, to introduce Bizo's unique Bizographic ad targeting system to the UK B2B market. [read more]

Our Vision

Learn more about Bizo by watching our vision video: "Finding the Right Business Audience Online" [read more]

The Fix Is In for Display Ads

Online display advertising has all the earmarks of an industry in decline. ... And yet, with the hours of online time continuing to trend upward and the steady decline of print ad vehicles, it's a medium that can't help but grow -- at least in the short term. Continued long-term growth will require fixing fundamentals that today are clearly and dangerously broken. [read more]

CFOs Don't Click

B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. [read more]

Model of Excellence: Bizo

Every year the good people at the InfoCommerce Group set out to answer the question: Who’s doing it right when it comes to cutting-edge uses of data to solve complex business issues? [read more]

Bringing B-to-B Publishers a New Business Model

Bizo's Bill Furlong contributes a blog post on on how publishers are weaving Bizo into their online business strategies. [read more]

B2B Ad Network Bizo Significantly Outpaces Online Display Ad Industry With Exponential Growth in 2009

SAN FRANCISCO, CA -- 10/21/09 -- Bizo, the leading online B2B audience targeting platform and advertising network, announced today a revenue increase for the first three quarters of 2009, providing a financial proof point of the growth and demand for online ad targeting for B2B advertisers. During this period, Bizo added over 50 new B2B advertiser clients and more than 300 publisher sites, while maintaining a 150% revenue renewal rate among its advertisers. [read more]

Bizo, interCLICK form Partnership

San Francisco—Online ad network interCLICK and Bizo, a b-to-b focused ad network, announced that interCLICK is the first ad network to join Bizo’s Premier Data Reseller Program.

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Do you Know what Marketers Want?

Do you know what marketers want? More online options and access to your database, that's what. What do b-to-b marketers want from b-to-b media companies? And are publishers delivering it? [read more]

Introducing Bizo’s Premier Data Reseller Partner Program

Today I am excited to announce the launch of our Premier Data Reseller Partner Program. [read more]

interCLICK Is the First Network to Join Bizo's Premier Data Reseller Program

interCLICK, Inc. (http://www.interclick.com) (OTCBB: ICLK), the leader in data and inventory transparency, and Bizo (www.bizo.com), the leading B2B audience targeting platform and network, today announced that interCLICK is the first ad network to join Bizo's Premier Data Reseller Program. [read more]

Bizographics: Anonymous + Effective

At Bizo, we talk a lot about bizographics as the cornerstone of our targeting technology. [read more]

Data Drives Bizo

Bizo's Director of Engineering Donnie Flood: "Bizo technology is built around three things: data, data and data. [read more]

Where we stand on online privacy and transparency

The bottom line is, whether it comes from an industry’s self-policing efforts — which numerous ad organizations have promised to step up as an alternative to legislative action — or from a newly minted law courtesy of Washington, transparency is vital to the success of online advertising. [read more]

Bizo Elevates Online Ad Targeting Effectiveness With Finer Data Granularity

San Francisco, CA — September 9, 2009 — Bizo, the leading B2B audience targeting platform and advertising network, announced today that it has launched new industry and job classifications to its core targeting platform, adding to the game-changing reach of its bizographic targeting technology for online B2B marketers. [read more]

Looking back at the last two years, and looking ahead at what's to come.

It’s been almost two years since my last blog post. It’s amazing how much we’ve accomplished since I wrote about the “new ad targeting platform” that we were working on inside of Zoom. At the time, I was in the middle of cobbling together a crazy itinerary from San Francisco to New York to announce the launch of the bizographic targeting platform for ZoomInfo. Since then, we’ve transformed a seed of an idea into the world’s first bizographic targeting company, Bizo. Amazingly, other than incorporating feedback from a lot of customers and partners, very little has changed in our vision or thinking since the initial concept. [read more]

Mandated Opt-In Could Improve Ad Targeting

Among my colleagues in the online ad business, there's a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the legislature. [read more]

Bizo CEO Russell Glass Says Data Driving B2B Demand-Side Optimization, Too

AdExchanger.com: Judging from your June release, Bizo's business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? [read more]

Whining about Cookies Overstates Problem

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature.

Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will kill innovation and destroy a growing value proposition.

I don’t agree with that perspective and here are five reasons why:

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Bizo Hires Media Sales Veteran for Director Post

Bizo, the leading B2B audience targeting platform and advertising network, announced today that John Whitmore, a digital agency veteran with more than a decade of experience helping big brands reach online audiences, will join the team as the company's New York-based Sales Director. [read more]

B2B Publishing Industry Luminary and Bizo Advisor Bill Furlong Joins Company to Run Business Development and Partnership Strategy

Bizo, Inc. the leading B2B audience targeting platform and advertising network, announced today that advisor Bill Furlong, the president and founder of SearchChannel and B2BWorks, and former managing director of Crain's BtoB Magazine, has joined the company full time as its VP of business development to build out Bizo's partnership strategies and focus on forging successful B2B industry partnerships. [read more]

Bizo Continues Rapid Growth, Customers Now Include 7 of BTOB Online's Top 12 B2B Advertisers

At the Business Marketing Association annual conference, Bizo, Inc. the leading B2B audience targeting platform and advertising network, today announced recent growth metrics, including B2B advertiser and publisher stats... [read more]

Bizo Taps Former Crain's and B2BWorks Executive to Build out Business Development Group and Partnership Strategy

Bizo, Inc. the leading B2B advertising and targeting network, announced today that Bill Furlong, the president andfounder of SearchChannel and B2BWorks, and former managing director of Crain's BtoB Magazine has joined the company as an advisor to build out the business development team and partnership strategies. [read more]

Bizo exceeds revenue plans

Bizo announced its Q4 and 2008 results this week, with revenues exceeding plan and a trajectory to attain positive cash flow in 2009. Bizo, which launched publicly in September of 2008, has built its network to over 30 million targetable business professionals. This makes it the largest B2B ad network in the world, and the only network that allows a marketer to target the business professional by intent as well as bizographic data such as job title, company size, industry, and seniority. [read more]

First Targeted B2B Advertising Network Bizo Finishes its First Quarter of Operations with Over 60 New Partners and Customers

Bizo, Inc., the world's first targeted B2B advertising network, announced its Q4 and 2008 results today, with revenues exceeding plan and a trajectory to attain positive cash flow in 2009. Bizo, which launched publicly in September of 2008, has built its network to over 30 million targetable business professionals.[read more]