Bizo Hits the Road to Share Best Practices Around B2B Display Advertising

Bizo, the global leader in business audience marketing, today announced that it will be hosting the first B2B marketing event series dedicated to online display advertising. Bizo’s B2B Display Advertising “In the Raw” roadshow is an industry gathering focused on sharing best practices around effective B2B display advertising. The first event will take place on March 7th from 3-7pm at the Hyatt Embarcadero in San Francisco...[read more]

Ad Technology Businesses Top Forbes "America's Most Promising Companies" List

Forbes released a list this week of 100 "America's Most Promising Companies". The list was filled with an amazing amount of advertising technology companies – 19 in total. An ad technology company was even No. 1 on the list. All in all, it supplies further proof of the increasing importance of data-driven digital marketing. [read more]

Business-Focused Ad Startup Bizo Reports $22M In Revenue For 2012

Bizo, a startup that helps advertisers reach a business audience, says that it brought in $22 million in revenue in 2012, and that its annualized run rate at the end of the year was $30 million. The company spun off from ZoomInfo in 2009, and it has raised a total of $20 million from Bessemer Venture Partners, Venrock, Crosslink Capital, and others. The platform offers ad targeting and analytics, and it includes both display and direct-response advertising...[read more]

Two-Thirds of the Top 50 B2B Brands Work with Bizo; Company Enters 2013 with $30 Million Run Rate

Bizo, the global leader in business audience marketing, today announced that the company generated more than $22 million in revenue in 2012, ending the year with an annual run rate of over $30 million. The company also announced that it is supporting two-thirds of the top 50 B2B brands, along with several other key achievements that underscore the central role Bizo now plays in how B2B marketers reach their target audiences online...[read more]

5 Tips to Generate B2B Leads with Social Content

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the right type of social content, you can engage qualified prospects at every stage of the marketing funnel...[read more]

5 tips for building bench strength and an adaptable organization

Charles Darwin said it best, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” The best teams in the world have incredible talent, but they also have depth so they can readily adapt to change and adversity. In sports, they call this “bench strength.” The teams with the deepest bench often win championships because they can overcome injury, fatigue and unknowns where other teams fold under this kind of adversity...[read more]

SIIA CODiE Awards Announce 2013 Content Category Finalists

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the 82 finalists for the 2013 SIIA CODiE Awards in Content categories. These finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers...[read more]