Tuesday, November 29, 2011

Small-Business Votes Up for Grabs in 2012

Conventional wisdom has it that an overwhelming majority of small-business owners support the Republican party, both with their votes and their donations. But a new survey from Bizo and Vizu (both provide online marketing services to businesses) indicates that is no longer the case -- if it ever really was...[read more]

Friday, November 18, 2011

For Candidates, Small-Business Executives Are Up For Grabs

Nearly 40 percent of small-business executives characterize themselves as political independents or undecided, according to a new survey by Bizo, a firm that helps marketers target online business audiences, and Vizu, a brand advertising technology company. The two companies recently queried 890 business executives at small and large companies...[read more]

Tuesday, November 15, 2011

New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives

As online political campaign ad spend is expected to reach an all-time high in the 2012 election year, it is imperative that campaigns use their spend effectively to get their message in front of the right audiences to meet fundraising objectives and influence votes. Against this backdrop, Bizo partnered with Vizu to conduct a joint campaign to characterize, in real-time, the party alignment and political donation plans of business executives...[read more]

Tuesday, November 8, 2011

Bizo / comScore Collaboration Gets Marketers One Step Closer to the Holy Grail

As marketers, we all know that there’s a Holy Grail to doing our jobs well and getting results: Putting the right message in front of the right audiences at the right time, as they progress through our respective marketing funnels. Given limited resources, budgets and time, this objective can often seem a pie-in-the-sky notion. But, there’s an increasing pool of available audience segmentation techniques, targeting data, and new and maturing channels...[read more]

Thursday, November 3, 2011

In-Shoring: Simple Solution, Big Results

Are you struggling to hire the skilled employees you need? Even if qualified workers are in short supply in your area, the solution that entrepreneur Russell Glass found can work for you. In today’s guest post, Glass shares how his company is getting great results with “in-shoring”...[read more]

Friday, October 28, 2011

Bizo Ranks Among Top 5 on the San Francisco Business Times Fast 100 List

Bizo today announced that it has ranked fourth on the list of Top 100 Fastest Growing Private Companies in the Bay Area by the San Francisco Business Times after experiencing 1,721 percent growth over the last three-years...[read more]

Bizo Uncovers Hidden Markets

Russell Glass realized how far his company had come in three years when the daily sales summary sheet read $60,000 — that was a good month in the company’s early days. Glass started Bizo in 2008...[read more]