How Facebook Just Became Critical for B2B

Facebook is suddenly a critical channel for business-to-business marketers and could ultimately be even more important and scalable than LinkedIn. If you are a B2B marketer and you either haven’t tried Facebook, or haven’t had any success there, it’s time to try again...[read more]

Bizo on how publishers need to leverage audience understanding into marketer insight

ABM member Bizo is experiencing rapid growth. Last month the business audience marketing company ranked 86th on the Inc. 500 list, which names the fastest-growing private companies in America. The company reported a three-year growth rate of 3,036 percent, and in the first half of this year alone, Bizo has nearly doubled its expected annual revenue to total $20 million. Behind the company’s success, says CEO Russell Glass, a b-to-b marketing veteran, is launching the right model at the right time...[read more]

How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have you ever tried making software, manufacturing widgets, or chemicals look interesting?). B2B marketers must educate extremely smart potential buyers, ensure that influencers...[read more]

Meet the Young Founders Who are Taking on the Enterprise

Sharing photos is cool and all that, but enterprise tech? That’s where the really sexy stuff is. Most people might not think so.  They might not get a movie made about their lives (The CRM Network, anyone?), but the young founders on this list are hot in a different way...[read more]

How a Digitally Savvy CMO Can Increase Shareholder Value

Chief Executive Officers of large companies may be in the shareholder spotlight, but Chief Marketing Officers are increasingly having as substantial an impact on their companies’ market performance, bottom line and shareholder value. CMOs don’t just create a company’s ephemeral sense of “brand,” their marketing strategies also directly influence sales. But do companies with super-smart, digitally-savvy CMOs really outperform their market peers? [read more]

Bizo Debuts at No. 86 on the 2012 Inc. 500 with Three-Year Sales Growth of 3,036 Percent

Inc. magazine today ranked Bizo No. 86 on its 31st annual Inc. 500 list, an exclusive ranking of the nation's fastest-growing private companies. The company has continued strong revenue momentum throughout 2012, ending the first half of the year with an annual run rate of more than $20 million and a year-over-year first half revenue growth of 116 percent...[read more]

The Facade of Safety: Why Microsoft's Approach to DNT Is Harmful to Online Consumers and What to Do About It

OK I admit it: it’s hard for me to believe that Microsoft truly doesn’t understand the ad industry. But it’s also clear that their non-advertising Windows division rules the roost, so it’s also very possible that Microsoft actually doesn’t understand the ad industry. On Thursday August 9th, Microsoft reaffirmed its decision to include the Do-Not-Track (DNT) flag on by default in the new IE10...[read more]