Interview: Russell Glass, Bizo’s CEO, Discusses Business Audience Targeting and Bizo’s Growth

Bizo has just announced a major new executive hire – Frannie Danzinger as Director of Market Development – and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo’s CEO, about business audience targeting and how it supports Bizo’s recent growth...[read more]

Frannie Danzinger Joins Bizo to Further Fuel the Company's Growth

Ad industry veteran to lead strategic account development and media strategies for the world's largest business audience marketing platform, joins company during a period of triple-digit run-rate growth...[read more]

Why Every Marketer Should Incorporate Display across the Marketing Mix

The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on...[read more]

The Speech President Obama Needs To Deliver

We as a nation are being unsustainably coddled by Washington politics. It’s a simple fact replayed day after day in Washington. Today’s politicians, like parents coddling their children, do not have the stomach to ask their constituents to sacrifice. For the first time in the history of the United States, we seem to have an entire political system that is afraid to ask us to sacrifice for the good of the country...[read more]

Digital marketers' next stop: the mobile home screen

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot. Or the "momma of all ad impressions" spot or the "mobile gold mine" spot...[read more]

Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More Acquisitions

It’s hard to believe another year has gone by already. This past year, we’ve seen the online advertising landscape continue to evolve at a rapid pace, fueled no doubt by increasing accountability for online media, key acquisitions, and online marketers demanding more from their campaigns—and the technologies that power them. What’s on the docket for next year? Here are my thoughts...[read more]

Small Business Votes and Donations Up for Grabs in 2012

New data from business audience marketing firm Bizo found nearly 40 percent of business audiences and small business executives identified as independent/unaffiliated voter. Small business executives are also 27 percent more likely to donate to a political cause versus their big business counterparts...[read more]