Bizo Opens Up B2B Audience Marketing Platform

Want those healthy B2B professionals without the fattening cookies? Well, come on down to Bizo for the official launch of the Bizo Audience Marketing Platform. Yes, Bizo maintains data on 85 million U.S. business professionals, 80% of the country’s business community, which it breaks down into demographic segments it calls Bizographics. You want to target your business offering to somebody at the C-level in the semiconductor industry? Well, Bizo will fix you up with a real good audience...[read more]

Bizo Unveils Business Audience Marketing Platform

Bizo will release a platform Tuesday that helps marketers reach, educate and influence business-to-business buying decisions across the Web. Bizo Audience Marketing will provide marketers the tools to optimize campaigns by providing analytics of what customers need when they come to the Web site...[read more]

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about those visitors. The system segments visitors according to functional area, company size, seniority level, industry and other information. Ads are then shown only to the segments that the advertisers identifies...[read more]

Bizo Unveils Industry's First Business Audience Marketing Platform

Bizo today announced the release of the Bizo Audience Marketing Platform (BAMP) that enables marketers to reach, educate and influence their target business audiences, wherever they travel across the web. Building on Bizo's experience with hundreds of leading brands, and powered by rich, third party-certified, anonymous data on more than 85 million business professionals, the platform is peerless in enabling marketers to cost-effectively access the precise business audiences they care about and measure the full impact of their campaigns...[read more]

Bizo Races Past 1000 Publisher Mark, Adds Private Audience Targeting for Improved Monetization

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it now serves more than 1000 forward-thinking publishers with products and services that improve monetization and create value for their advertising partners and visitors. To round out its set of publisher offerings, Bizo recently added Private Audience Targeting...[read more]

The Return of Optimism

For most of the past three years, the storylines in b2b media have been almost relentlessly bad. But these days, even the negative headlines are attached to stories that convey genuine reasons for optimism...[read more]

Online Privacy and Do Not Track: Racing towards Monopolies and Consumer Confusion

The FTC’s recommendation for Do Not Track (DNT) functionality has been a great lightning rod for industry action, spurring online retailers and the online advertising industry to think hard about the right way to handle delicate privacy issues. However, there are some significant problems with the direction the industry is taking, requiring further clarification and focus from the FTC...[read more]