Bizo Races Past 1000 Publisher Mark, Adds Private Audience Targeting for Improved Monetization

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it now serves more than 1000 forward-thinking publishers with products and services that improve monetization and create value for their advertising partners and visitors. To round out its set of publisher offerings, Bizo recently added Private Audience Targeting...[read more]

The Return of Optimism

For most of the past three years, the storylines in b2b media have been almost relentlessly bad. But these days, even the negative headlines are attached to stories that convey genuine reasons for optimism...[read more]

Online Privacy and Do Not Track: Racing towards Monopolies and Consumer Confusion

The FTC’s recommendation for Do Not Track (DNT) functionality has been a great lightning rod for industry action, spurring online retailers and the online advertising industry to think hard about the right way to handle delicate privacy issues. However, there are some significant problems with the direction the industry is taking, requiring further clarification and focus from the FTC...[read more]

Bizo Named Among "Hottest Private Companies" in Deutsche Bank's 2011 Online Media Buyer Survey

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has been named one of Deutsche Bank's Hottest Private Companies for 2011, in a recently released online media buyer survey. The survey, conducted with 31 media professionals that collectively oversee more than $5 billion in online advertising spending, forecasts double-digit growth in spending over the next year. Bizo is among the fast-growing companies leading the trend with its targeted advertising capability that enables marketers to precisely reach more than 80% of the U.S. business population -- the most valuable online audience segment...[read more]

Browser Privacy Tools: Let's Make this EASY!

Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with the development of actual Web browser features purportedly designed to give users more control. While I won’t go into vast detail, it’s worth taking a brief look at how each of the leading browsers are choosing to handle the issue, and the “grades” I believe each should get for their efforts...[read more]

A Taste of 2011 - What the Online Advertising Industry Can Expect in the New Year

2011 is almost here and that means, between booking holiday travel and wrapping gifts, marketing professionals around the globe are discussing their plans and budgets for the New Year. While each company does things differently, I’d place my money on the following trends having the biggest impact in 2011...[read more]

How the “Do Not Track” Plan Hurts Consumers, Businesses, and the Potential for Economic Growth

This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience targeting online. But before you stop reading and think this is a plea from a vendor in the space, I want you to know that I’m writing this as both a business professional AND a consumer...[read more]