Bizo Named Among "Hottest Private Companies" in Deutsche Bank's 2011 Online Media Buyer Survey

Bizo, the leading solution for reaching and engaging business professionals online, today announced that it has been named one of Deutsche Bank's Hottest Private Companies for 2011, in a recently released online media buyer survey. The survey, conducted with 31 media professionals that collectively oversee more than $5 billion in online advertising spending, forecasts double-digit growth in spending over the next year. Bizo is among the fast-growing companies leading the trend with its targeted advertising capability that enables marketers to precisely reach more than 80% of the U.S. business population -- the most valuable online audience segment...[read more]

Browser Privacy Tools: Let's Make this EASY!

Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with the development of actual Web browser features purportedly designed to give users more control. While I won’t go into vast detail, it’s worth taking a brief look at how each of the leading browsers are choosing to handle the issue, and the “grades” I believe each should get for their efforts...[read more]

A Taste of 2011 - What the Online Advertising Industry Can Expect in the New Year

2011 is almost here and that means, between booking holiday travel and wrapping gifts, marketing professionals around the globe are discussing their plans and budgets for the New Year. While each company does things differently, I’d place my money on the following trends having the biggest impact in 2011...[read more]

How the “Do Not Track” Plan Hurts Consumers, Businesses, and the Potential for Economic Growth

This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience targeting online. But before you stop reading and think this is a plea from a vendor in the space, I want you to know that I’m writing this as both a business professional AND a consumer...[read more]

Bizo Joins the Open Data Partnership

Today Better Advertising announced its Open Data Partnership and Bizo is proud to be a founding member. This means we’re opening up our Bizographic data to Better Advertising, allowing people to edit their information, or opt out completely, via its Advertising Option (or Forward I) icon. It also means we abide by the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. This doesn't change anything we're doing at Bizo...[read more]

Best Day for B2B Ads? It Depends

Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take action on digital ads...[read more]

An Online Advertiser's Weekly Planner: Bizo Provides a Look at the Best Days of the Week to Advertise to Busy Business Professionals

Bizo (www.bizo.com), the leading business audience targeting platform, today issued a guide for online advertisers outlining which day of the week may be more effective when targeting business professionals online. With rich, anonymous, third party-certified data on more than 85 million businesspeople globally, Bizo revealed that a business professional's industry is the best indicator of what day he or she will react to an online ad...[read more]