Introducing Bizo MyAds

Mass marketing has historically been the purview of the “big guys”— large agencies and huge brands with the budgets to afford glitzy Madison Avenue campaigns across TV, radio, and print.....[read more]

Measurement adjustment

IndustryWeek.com, the Penton Media Web site covering the manufacturing sector, attracted 289,914 unique visitors in February, according to BPA Worldwide-Nielsen figures. According to Compete.com, IndustryWeek.com had significantly fewer unique visitors—45,014.... [read more]

Come Undone

Media buyers always thought they were buying audience, but, in fact, they were buying eyeballs. Now, media executives agree that they really are starting to buy audience in a meaningful way....[read more]

BPA Partners with Bizo on b2b Audience Snapshots

For years now, consumer-side ad buyers have had sophisticated media planning tools that helped them profile individual Web sites and plot their most efficient ad buys accordingly. On the b2b side...not so much... [read more]

Bizo, BPA Worldwide reach agreement on demographic data for b-to-b websites

San Francisco—Online b-to-b ad network Bizo announced Wednesday an agreement with media auditor BPA Worldwide to provide site traffic and demographics for b-to-b Web sites. Together, Bizo and BPA plan to create a co-branded dashboard for media buyers. [read more]

The Root of the Matter

I just got introduced to a new web offering that has real potential. It's called RootOrange, and it allows you to split a domain name geographically. Split a domain geographically? Huh? What? [read more]

Exploring Ways to Build a Better Consumer Profile

Digital-marketing companies are rapidly moving to blend information about consumers' Web-surfing behavior with reams of other personal data available offline, seeking to make it easier for online advertisers to reach their target audiences. [read more]