Where we stand on online privacy and transparency

The bottom line is, whether it comes from an industry’s self-policing efforts — which numerous ad organizations have promised to step up as an alternative to legislative action — or from a newly minted law courtesy of Washington, transparency is vital to the success of online advertising. [read more]

Bizo Elevates Online Ad Targeting Effectiveness With Finer Data Granularity

San Francisco, CA — September 9, 2009 — Bizo, the leading B2B audience targeting platform and advertising network, announced today that it has launched new industry and job classifications to its core targeting platform, adding to the game-changing reach of its bizographic targeting technology for online B2B marketers. [read more]

Looking back at the last two years, and looking ahead at what's to come.

It’s been almost two years since my last blog post. It’s amazing how much we’ve accomplished since I wrote about the “new ad targeting platform” that we were working on inside of Zoom. At the time, I was in the middle of cobbling together a crazy itinerary from San Francisco to New York to announce the launch of the bizographic targeting platform for ZoomInfo. Since then, we’ve transformed a seed of an idea into the world’s first bizographic targeting company, Bizo. Amazingly, other than incorporating feedback from a lot of customers and partners, very little has changed in our vision or thinking since the initial concept. [read more]

Mandated Opt-In Could Improve Ad Targeting

Among my colleagues in the online ad business, there's a great deal of uneasiness now that online privacy has come to the attention of the Federal Trade Commission and the legislature. [read more]

Bizo CEO Russell Glass Says Data Driving B2B Demand-Side Optimization, Too

AdExchanger.com: Judging from your June release, Bizo's business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? [read more]

Whining about Cookies Overstates Problem

ADOTAS — I’m starting to read doom-and-gloom scenarios now that online privacy has come to the attention of the FTC and the Legislature.

Gathering data to better target ads to users has breathed new life into the online ad industry, and the fear is that meddlesome regulations out of Washington will kill innovation and destroy a growing value proposition.

I don’t agree with that perspective and here are five reasons why:

[read more]

Bizo Hires Media Sales Veteran for Director Post

Bizo, the leading B2B audience targeting platform and advertising network, announced today that John Whitmore, a digital agency veteran with more than a decade of experience helping big brands reach online audiences, will join the team as the company's New York-based Sales Director. [read more]