Digital Marketing Remix Announces the Winners of the Inaugural Remixer B2B Display Advertising Awards

Digital Marketing Remix, a news and community website produced by Bizo that keeps B2B marketers up-to-date with the latest in digital marketing, today announced the winners of the inaugural Remixer B2B Display Advertising Awards. The awards recognize the best examples of B2B online display advertising creative in two categories: traditional static advertising and rich media advertising...[read more]

Will 2014 bring free, ad-supported phones and data?

How would you like a free mobile phone with free calls, texts and data thrown in for good measure? In exchange, would you be willing to put up with advertising? In a recent AdExchanger column, Russell Glass, CEO of Bizo, said it's only a matter of time before someone develops and offers a "completely advertising-and content-supported phone." And that time, he believes, is coming soon -- as early as the end of next year...[read more]

Recognizing The Business Value Of Great Storytelling

There has been an enormous shift in how we value content today versus 20 years ago. (Admittedly, even the arrival of this column and the opportunity to write for it has the former English major in me rejoicing.) To what do we owe this increased focus and appreciation for content, and how can we continue to sustain its value within organizations? Here are a few thoughts...[read more]

Why We’ll See The First Ad-Supported Phone In 2014

Smartphones are dominating the mobile market. With 1.4 billion predicted to be in consumer hands by the end of 2013, the most valuable digital real estate in the world is no longer the homepage of an online search engine like Google.com, but the home screen of a smartphone. However, no one has figured out a way to monetize it yet. It’s only a matter of time before someone will make a play for this real estate and develop the first completely advertising- and content-supported phone...[read more]

Four Key Ingredients To A Winning 2014 Marketing Plan

'Tis the season when all modern marketers gather their data, rally their teams, push their CEOs and CFOs to lock down on budgets, and set about developing a marketing plan that will bring success in 2014. Yet not all marketing plans are created equal -- nor are the processes to go about developing these plans. Here are four planning ingredients that will set your marketing program up for success in 2014...[read more]

Oracle Eloqua, Bizo To Fuel Each Other's Marketing Products

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities from Oracle. The Oracle Eloqua AdFocus application integrates display advertising into broader multichannel campaigns. Users can target personalized placements through the Bizo...[read more]

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media. Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms...[read more]

Bizo Extends Marketing Automation with Online Display & Social Ads

Bizo today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach and nurture prospects far beyond their inbox with display and social ads that are synchronized with marketing campaigns...[read more]

Marketing Lexicon: Lead Nurturing

Today's B2B marketers are finding creative ways to deliver their marketing messaging to prospects as they progress along the long, complex B2B buying journey. Through full-funnel marketing, we deploy distinct strategies that help us find new audiences and build awareness of our products, and educate, engage, and convert them into new and returning customers. Here’s a quick look at what lead nurturing looks like today and other automation opportunities that are now emerging...[read more]

Forget Click-Through Rate: 10 Metrics To Track For Display Advertising

With the B2B sales cycle getting longer, it’s imperative that marketers measure programs based on what they want to achieve at each stage of the funnel. This will enable them to take a true pulse of their growth and stay focused on drawing new prospects into the funnel...[read more]

Digital Marketing Remix Launches Remixer B2B Display Advertising Awards

Digital Marketing Remix, a news and community website produced by Bizo that keeps B2B marketers up-to-date with the latest in digital marketing, today announced the Remixer B2B Display Advertising Awards. The awards celebrate the best examples of B2B online display advertising creative, including traditional static advertising, rich media, video and text-based ads used on social media networks such as Facebook and LinkedIn...[read more]

Bizo Rolls out B2B Analytics Platform to Evaluate Display Ad Performance

B2B marketing company Bizo is trying to make it easier for marketers to gauge the performance of display advertising campaigns with the launch of its Bizo Full-Funnel Analytics. "As the B2B buyer's journey has become more complex, marketers must employ a diverse set of programs that impact and influence prospects throughout the buying process—and be able to measure their efforts," said Russell Glass, CEO of Bizo...[read more]

Internet Privacy And The Lobotomy Of The Web

The online privacy debate has transitioned from a thoughtful discussion with progress on the shoulders of self-regulatory industry efforts, to the stalemate that currently exists between hardline privacy advocates, industry players and browser companies. A major factor in the breakdown of these discussions is the unilateral decisions made by the browsers to block part of the functionality that makes the Web function today—specifically, the Mozilla Firefox decision to wholesale block certain cookies from loading in the browser. This move was a complete surprise to the industry and is akin to 20th century doctors lobotomizing patients to cure a mental illness...[read more]

From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home

In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of audience “retargeting” that can extend the reach of place-based consumers online. The initiative, which was developed by The Wall Street Journal Office Network and B2B audience data firm Bizo, enables advertisers who run ads on WSJON’s screens in office buildings to serve ads to those same office workers when they are subsequently on their online browsers...[read more]

Marketing Funnel Analytics for the New Customer Experience

If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of display advertising at every stage of the marketing funnel...[read more]

Will the Mobile Advertising Market Soar?

CCTV's Karina Huber sits down with Donnie Flood, Bizo Co-founder & CTO, to discuss the mobile advertising market outlook...[read more]

Bizo Launches "Full-Funnel Analytics" to Boost Visibility into Display Advertising Effectiveness

Bizo announced it has launched Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform that enable marketers to identify and measure the impact of display advertising at every stage of the marketing funnel for the first time. Using Bizo Full-Funnel Analytics, B2B marketers can more accurately measure the impact of their display advertising according to specific marketing objectives, rather than rely on "last-click" attribution...[read more]

Marketing Lexicon: Full-Funnel Marketing

With a full-funnel approach, marketers must first understand the key objectives they need to hit at each stage of the funnel (top, mid-, and bottom-funnel) and then deploy the right programs to achieve them while pinning down the right metrics to measure progress against those objectives. Wondering how you measure up as a full-funnel marketer? Here are three questions...[read more]

Stacey Vanek Smith, this is your data profile

You could say this has been the summer of surveillance. A lot of facts came to light about how the government is tracking us. But this week, consumers can start to get a window into how marketers and retailers are tracking us. One of the largest data mining companies in the world, Acxiom, has just introduced a new website that will show people some of the details the company has collected on them... [read more]

Apply Lifetime Value Targeting to Reach Customers Online

Online ad targeting has become pervasive over the past few years. It started with basic behavioral targeting, and it has moved to other forms of audience targeting, including business demographics, site retargeting, social graph targeting, and even CRM retargeting. All of these forms of targeting have helped marketers efficiently move spend to increasingly more valuable audiences, but ultimately the goal of all such capabilities is to drive greater awareness and then close the most valuable customers...[read more]