A New Way to Understand Your Social Media Audience

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. And you hit a fundamental disconnect. Your planning is based on your target audience, but you are measuring activity from everyone...[read more]

Bizo Launches URL Shortner with Business Demographic Insight

Is your URL shortener failing to meet your business needs? Enter Bizo Switchboard. The folks at Bizo have introduced the open beta of their product, designed to provide third party-certified, anonymous business demographic data on more than 85 million business professionals...[read more]

Bizo Opens Public Beta on First Smart Link Shortener for Business

Bizo today announced at MarketingProfs B2B Forum, the open beta for Bizo Switchboard™, the first smart link shortener for business. Switchboard will provide the bizographic makeup of people that click on a shared link, a fully branded post-click experience and the opportunity to deliver offers and retarget display ads to key audiences that click on the links. No other link shortener can provide the level of business demographic insight or opportunity for engagement that Bizo Switchboard now delivers...[read more]

Publishers Need to Get Their Data House In Order

Publishers: if these “early days” of moving your businesses online have seemed uncomfortable, perhaps even a tad disorienting, you had better brace yourselves - the Audience Economy is coming. This new era of perfect audience clarity promises to thrust publishers into a position of renewed strength in the online ad ecosystem but it also foreshadows a dramatic shift, if not a complete upheaval in the way they do business...[read more]

Who Trumps What on Your Website

If you’re in the majority of business-to-business marketers, you are likely in the early stages of moving from outbound marketing to inbound marketing. And the reality is you may not know who your visitors are. And without knowing the whos, how can you know if you're reaching the right target audience...[read more]