Bizo Rolls out B2B Analytics Platform to Evaluate Display Ad Performance

B2B marketing company Bizo is trying to make it easier for marketers to gauge the performance of display advertising campaigns with the launch of its Bizo Full-Funnel Analytics. "As the B2B buyer's journey has become more complex, marketers must employ a diverse set of programs that impact and influence prospects throughout the buying process—and be able to measure their efforts," said Russell Glass, CEO of Bizo...[read more]

Internet Privacy And The Lobotomy Of The Web

The online privacy debate has transitioned from a thoughtful discussion with progress on the shoulders of self-regulatory industry efforts, to the stalemate that currently exists between hardline privacy advocates, industry players and browser companies. A major factor in the breakdown of these discussions is the unilateral decisions made by the browsers to block part of the functionality that makes the Web function today—specifically, the Mozilla Firefox decision to wholesale block certain cookies from loading in the browser. This move was a complete surprise to the industry and is akin to 20th century doctors lobotomizing patients to cure a mental illness...[read more]

From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home

In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of audience “retargeting” that can extend the reach of place-based consumers online. The initiative, which was developed by The Wall Street Journal Office Network and B2B audience data firm Bizo, enables advertisers who run ads on WSJON’s screens in office buildings to serve ads to those same office workers when they are subsequently on their online browsers...[read more]

Marketing Funnel Analytics for the New Customer Experience

If the customer journey has rendered the marketing funnel obsolete, can advanced web analytics bring it back to life, while helping marketers better understand and improve the customer experience? Thanks to Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform, marketers can identify and measure the impact of display advertising at every stage of the marketing funnel...[read more]

Will the Mobile Advertising Market Soar?

CCTV's Karina Huber sits down with Donnie Flood, Bizo Co-founder & CTO, to discuss the mobile advertising market outlook...[read more]

Bizo Launches "Full-Funnel Analytics" to Boost Visibility into Display Advertising Effectiveness

Bizo announced it has launched Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform that enable marketers to identify and measure the impact of display advertising at every stage of the marketing funnel for the first time. Using Bizo Full-Funnel Analytics, B2B marketers can more accurately measure the impact of their display advertising according to specific marketing objectives, rather than rely on "last-click" attribution...[read more]

Marketing Lexicon: Full-Funnel Marketing

With a full-funnel approach, marketers must first understand the key objectives they need to hit at each stage of the funnel (top, mid-, and bottom-funnel) and then deploy the right programs to achieve them while pinning down the right metrics to measure progress against those objectives. Wondering how you measure up as a full-funnel marketer? Here are three questions...[read more]

Stacey Vanek Smith, this is your data profile

You could say this has been the summer of surveillance. A lot of facts came to light about how the government is tracking us. But this week, consumers can start to get a window into how marketers and retailers are tracking us. One of the largest data mining companies in the world, Acxiom, has just introduced a new website that will show people some of the details the company has collected on them... [read more]

Apply Lifetime Value Targeting to Reach Customers Online

Online ad targeting has become pervasive over the past few years. It started with basic behavioral targeting, and it has moved to other forms of audience targeting, including business demographics, site retargeting, social graph targeting, and even CRM retargeting. All of these forms of targeting have helped marketers efficiently move spend to increasingly more valuable audiences, but ultimately the goal of all such capabilities is to drive greater awareness and then close the most valuable customers...[read more]

The Value of In-shoring

We have an interesting dichotomy in the U.S. today. The technology industry that I am a part of consistently complains about lack of talent and is begging for reforms in the H1-B visa program to bring more skilled foreign workers into the U.S., especially to help out in the tech industry. Expanding this program faces obvious political difficulties, however....[read more]