LinkedIn Blows Open Its Ad Platform: Releases Developer Tool for Ads

Bizo has been running ads via the API “for a couple months now,” said the b-to-b marketing firm’s CEO and founder, Russell Glass, adding that the API lets Bizo’s platform tie a marketer’s LinkedIn campaign with other display ad campaigns, including Facebook, in order to get reporting and attribution in a single place...[read more]

A New Way To Connect Twitter To Lead Generation

Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. But when you focus on promoting other people’s content, you don’t have an opportunity to capture a potential lead. Now, with a new Social Retargeting offering from Bizo... [read more]

Bizo Busy With Product Expansion

Marketers cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment. With this in mind, Bizo recently announced a significant expansion of Bizo Marketing Platform, Self-Service Edition...[read more]

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Bizo today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform...[read more]

Bizo and Eloqua Extend Marketing Automation to Paid Advertising

We’re now in beta with our support for Eloqua AdFocus, a new tool from Eloqua that provides an integration layer into paid advertising services. The vision is to make it drop-dead simple for Eloqua users to bring paid advertising into their marketing mix and manage it from their marketing automation system...[read more]