Guardsmen and Bizo host Giants opening day fundraiser to benefit Bay Area youth

Celebrate opening day in style with VIP passes to the San Francisco Giants and Comcast SportsNet’s "Authentic Opening Day" viewing party. Local digital marketing technology company Bizo has partnered with The Guardsmen, a San Francisco-based non-profit volunteer organization, to bring you a VIP Club-level experience to raise funds for Bay Area youth...[read more]

The DNA Of The Digital CMO

Marketing is in the midst of a seismic shift. It’s no longer sufficient for today’s marketing organizations to demonstrate value in intangible ways. In order to gain a seat at the table, CMOs must have a firm grasp on data -- everything from the data that shows who exactly comprises their target audience to the data that reveals how effective their marketing programs are. Enter the “digital CMO”: marketers who have evolved to meet the challenges of this new data-driven environment...[read more]

B2B Marketing Tactics Not Driving Enough Sales Leads

Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online and Bizo....[read more]

Survey Shows Many Marketers Are Behind in Use of Data, Targeting and Measurement

Crain's BtoB Magazine today shared results of a comprehensive survey of business-to-business (B2B) marketers across the U.S. developed in conjunction with business audience marketing company Bizo. The data paints a vivid picture of where B2B marketing tactics are on the maturity curve and underscores a number of specific opportunities for marketers to increase the sophistication of their programs in 2012...[read more]

'BtoB' study: Marketers using digital channels to boost brands

While email often is considered a direct marketing tool, marketers are overwhelmingly focused on branding as a competitive differentiator, according to the study: 51% said their brands provide a powerful way to distinguish their companies from their competitors, and 91% said they currently are making an effort to increase the value of their brands online...read more]

Key Points to Successful Audience Targeting

There is little debate that audience targeting is a critical element in virtually all online display campaigns, and therefore needs to be a consideration for virtually all publishers. (A “consideration” is not necessarily a requirement, but more on that in a bit.) However, there does seem to be considerable debate as to how effectively and aggressively publishers have embraced audience targeting...[read more]

Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You

Bizo’s BizIndex is our latest development -- a great way for website owners, be they publishers or advertisers, to understand how much more or less popular their site is for users in a certain bizographic segment than the “average site” on the Bizo network. Every site using Bizo Audience Analytics (1,500+ and growing) contributes summarized, anonymous data to the BizIndex reporting values - so we have a great representative sample of the Business web that we can benchmark...[read more]